Skip to content
← All work
Goal-ChasersProduct designer · sole designerJan → May 2025

Chase goals with an AI-powered system

An AI-assisted productivity product that turns long-term goals into actionable daily plans. As the only designer I researched why goal apps lose people, designed the onboarding and the daily flow with gamified follow-through, and built the component system, all with ADHD-related challenges in mind.

Role
Product designer, the only one
Timeline
Jan → May 2025
Platform
iOS
Scope
UX research, onboarding, daily flow, component system

My role

  • Research into why people drop goal apps: the gap between a big goal and today's first step, and how fast onboarding has to be.
  • The daily flow: an evening check-in, a daily score, AI-suggested tasks for tomorrow, and the reward that closes the day.
  • A small, strict component system so new game mechanics could be added without redesigning the app.
End of the day

Closing the day in four screens

The evening check-in is the heart of the product. Today's score takes over the screen, AI suggests tomorrow's tasks one card at a time, and the day closes with a clear “done”, so the next morning starts from a plan instead of a blank page.

  1. Check-in: one task at a time, with Assist when you're stuck.
    01

    Check-in: one task at a time, with Assist when you're stuck.

  2. Daily score: completion, timing and success rate in one number.
    02

    Daily score: completion, timing and success rate in one number.

  3. Suggested for tomorrow: add or skip, card by card.
    03

    Suggested for tomorrow: add or skip, card by card.

  4. Path done: the reward lands before the app lets you go.
    04

    Path done: the reward lands before the app lets you go.

Research

Define the problem before the plan

UX research into where goal apps lose people: the gap between a big goal and today's first step. The answer became a daily score and a plan drafted by AI that the user edits rather than writes.

  1. A goal starts from why: the motivation sits above the plan.
    01

    A goal starts from why: the motivation sits above the plan.

  2. AI breaks the goal into a first week of small objectives.
    02

    AI breaks the goal into a first week of small objectives.

  3. Each day is a short, editable path, with a chat to adjust it.
    03

    Each day is a short, editable path, with a chat to adjust it.

  4. Streak, XP and a discipline score that explains itself.
    04

    Streak, XP and a discipline score that explains itself.

System

Simple to use, built to scale

A small, strict component system: cards, chips, progress and score primitives with fixed spacing and states, so new game mechanics and screens could be added without redesigning the app.